To begin, here is some background about how this survey was developed. If you’d rather jump ahead and take the survey now, feel free to skip ahead to…
…the Consumer Wisdom Scale survey – a quick, personal snapshot. After completing this 24-item survey, you’ll automatically get your scores for the six dimensions of Consumer Wisdom, as well as an overall Consumer Wisdom score (write these down before navigating back to this site!). The individual dimension scores will help you figure out what your personal strengths are today, and where you have the greatest opportunities for growth.
Then, I’ll show you how to assess your scores compared to US national average scores.
Next: Some background on the 24-item Consumer Wisdom Scale (CWS)